A Signature Cadence
Do this. Take a moment to look on one of your favorite websites or weblogs and look for where they choose to sound like a friend you bumped into at the coffee shop. Once you start looking for it, it stands out… It’s a little thing. In the huge pile of work building a website, the words chosen to deliver small messages might seem [un]important, but these small words define a personality and both personality and reputation are built on decisions that feel too small to matter.
